The FINANCIAL -- Golden Brand, the most influential business award in Georgia has revealed the 46 Golden Brand holders of 2010, Georgian as well as international companies.

Golden Brand is an annual awards ceremony organized by Global Idea, the marketing research company and The FINANCIAL. Each year experts evaluate and appraise the key companies which in their view have the most public awareness and highest level of brand popularization.

“During the ceremony Jemal Inaishvili, President of the Georgian Chamber of Commerce and Industry named the Golden Brand Award a brand itself, and I completely agree with this.
This is the fifth time the ceremony has been held and interest in this award is rising from year to year. Despite the economic crisis many companies have participated in the project and this is important, as it is an indicator that the economic crisis is being overcome.
I hope that the stimulus that is called Golden Brand will motivate companies for their brand’s popularization,”

Branding became an essential component of the culture and economy spheres, it is even called cultural accessories and personal philosophy. Golden Brand motivates companies to search for creative decisions in the advertising business".

Natia Jincharadze, General Director of Global Idea.

"The words Brand and Branding have acquired a great importance for the last 10 years. Branding became an essential component of the culture and economy spheres, it is even called cultural accessories and personal philosophy. Golden Brand motivates companies to search for creative decisions in the advertising business. This obviously increases the number of the service consumers and the product quality",

Natia Jinjaradze, Global Idea Director



"Golden Brand- it’s not only about giving out prizes, it’s a valuable acknowledgement for each and every brand represented in Georgian market. Such events assist raising the brands’ self-evaluation and incite their involvement into a more competitive pace,"

Zviad Pochkua, Editor-In-Chief of the Financial


“I have always been a big fan of this ceremony, this is an important day on the calendar and right now particularly with the economical situation branding is very important both for Georgian and international companies,”

David Lee. President of the American Chamber of Commerce


“The awarding ceremony is a good tradition for companies as well as for consumers. It is good that such a type of tradition is already well established. Regardless of which companies win, it means that business in Georgia is developing and we are seeing results in the face of the Golden Brand awards”

Jemal Inaishvili, President of the Georgian Chamber of Commerce and Industry.

“Tbilisi has become a centre of business development, and this type of ceremony is of vital importance. We are happy that the organizers have supported the initiative of Tbilisi City Hall - Rebranding of Tbilisi and have rewarded this project,”

Mamuka Akhvlediani, Vice Mayor of Tbilisi .


“Traditionally I am a participant of the Golden Brand Award ceremony, and I am fairly certain that all the candidates who will be rewarded will be worthy. This award ceremony stimulates and encourages Georgian companies as it has become quite prestigious to be nominated in this ceremony,”

Zurab Gvasalia, President of the Association of Banks of Georgia.


“Golden brand having a 5 year tradition is itself a selected brand. For us it is a great honour to be the 4th awarded. This is thanks to our clients who praise our product and moreover, this is a great responsibility for us towards our clients. We will always be happy to bring in innovations for our customers,”

Mako Jaoshvili, Head of the PR Department at JSC Nikora.


“Such types of ceremonies are important for Georgian business development. Eco Food is for the 4th time winner in the production of milk products, also a first time nominee for mayonnaise, which we were happy to receive. We think that Georgian consumers should be more open to Georgian produced products. Moreover, it is important to sustain the high quality of the products,” says Shalva Alavidze.
“Being awarded this prize increases our responsibility towards those people who have trusted us, who chose us and made us a priority. We are recipients of Golden and Platinum Brands and would like to thank everyone for their participation and support,”

Irma Tskitishvili, Head of the PR Department at Geocell.


“We are happy to be winners of this award as one of the leading industries in the country. Since we are number one exporter in the country, have about 10% of total exports, are the largest employer with 2,000 employees in our factories and offices, we are glad to be nominated and acknowledged for this.
For 2010 the challenges will be to move forward with new technologies and invest in them,”

Tamuna Liluashvili, Deputy Director of Madneuli.


“It is a great honour for us to be nominated for this award, I am happy that this reflects consumers’ attitude and perception of our brand. We are proud to have many loyal customers.


Tornike Nikolaishvili, Marketing Manager of Natakhtari.