Monitoring in advertising sphere

Global Idea is the only company in Georgia that makes monitoring of advertisements printed in mass media. It considers full monitoring of your as well as your competitors' advertising campaigns.
Planning and implementation of advertising campaign
Full advertising package (printed media)

Marketing surveys:
Market analysis
Companies that have insufficient information on market condition are at risk of losing their positions and become uncompetitive.
Our specialists collect information and analyze it. We provide analytical materials in the following spheres:
When carrying out marketing studies, we apply quantitative or qualitative research, desk research, in-depth interviews, etc.
Solid market position, control of the market situation, all these enable you to increase the efficiency of your decision and reduce the risk

Market coverage strategy
Market coverage strategy means simultaneous realization of the following activities:
" Market analysis and company positioning on the market
" Competitive analysis
" Consumer analysis, consumer segmentation
"  Selection of strategic development alternatives
These kinds of actions will enable the company to identify how efficiently organization's marketing department works and how to improve company business.

Field research:
Consumer interview
Consumer study includes several research methods:
(a)     Face-to face interview at respondent's house, which is efficient in case of longer questionnaires.
(b)     Street interviews - it is a simple, brief interview. Respondents are sampled on random.
(c)     Telephone interviews - an individual interview over the telephone. It can be conducted with physical as well as juridical persons (business interview). Company directors, managers, CEOs are often applied for an interview. Organization database is usually used for business studies.